Sukanya Sanyal

Available from July '25

Work

About

Sukanya Sanyal

Product Design

Strategic Design

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Org/Business Design

This organization aims to eliminate the persistent burden of an entrepreneur. It offers an organic ecosystem by helping them learn, explore, form connections and strategies, promote, gain traction, and, most importantly, enjoy their entrepreneurial journey.

Through this project, our team together with the client defined the core vision, conduct research, define services and lastly design the digital touchpoints like website, and webapps.

This organization aims to eliminate the persistent burden of an entrepreneur. It offers an organic ecosystem by helping them learn, explore, form connections and strategies, promote, gain traction, and, most importantly, enjoy their entrepreneurial journey.

Through this project, our team together with the client defined the core vision, conduct research, define services and lastly design the digital touchpoints like website, and webapps.

Status : Registred, Under Development

Duration : 6 Months

Requirement

  • Business/Org Design

  • Service Design

  • Webapp + Mobile app Design

  • Website + Social media

Role & Tasks

Lead Product Designer

  • Market/User analysis

  • Service design

  • Design associated mobile and web apps.

Team

  • Strategic Consultant (Mr. Srinivas Chinta)

  • Lead designer (me)

  • UI Designer (Nawaz)

  • Client: 4 Co-founders

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Solution - Explore the market, the users and the real problems.

The

Problems


Competitior Landscape

In order to understand the true value of "an entrepreneural ecosystem", Incubators and Co-working spaces were researched.

Focus Group Discussion

Each user group was a focus group.

The rounds was about 40 mins and the participants were free to have an open discussion on the proposed topic.

Check out the issues covered!

Actor, Action, Needs & Offerings

A framework to clearly map what each user needs, what they do, and what the organization can potentially offer.

We explore "Opportunities" which are later conceptualized to form the basic building blocks.

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The Result.

Birds Eye View of the concept.

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Solution

The

Problems


THE IDEA

The services were designed to create value through collaboration—allowing user groups to benefit from each other, while the organization facilitated and coordinated the overall experience. Some users acted as service providers, others as receivers—each playing a role in the ecosystem.

REVENUE

  • About 20% of the services generated direct income,

  • 40% of services generated income for the organization as well as the participating user group.

  • The rest were designed to capture attention and offer added value for retention.

OUTCOME

A set of 16 Services with a focus on entrepreneurship, targeting all the user groups, including companies and colleges.

Service Design - Flow & touchpoints

As we already know, each service is conducted through collaboration. Hence, it was necessary to see the tasks of each of them in the service. Check out how some of the services worked through the interactive image below!

Entrepreneurial Internship program

Seminars

Co-working spaces

Audits

D - Digital touch point ; P - Physical touchpoint ; DA - Digital Aid

Entrepreneurial Internship program

Seminars

Co-working spaces

Audits

D - Digital touch point ; P - Physical touchpoint ; DA - Digital Aid

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By the way..


There is a ton of documentation that would be too overwhelming to share here.


So, If you share my love for excel sheets, and would like to know more..


Lets hop on a call!

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Solution - A re-imagined modular, visual take on the user profile - clear, flexible and easy to explore.

The

Problems


The goal was to design a profile that lets any user—whether a student, professional, entrepreneur, trainer, or mentor—share their career journey, no matter how big or small the milestone.

At the same time, the profile needed to feel approachable when viewed by others. To avoid overwhelming users with too much information upfront, we explored a layout that shows a clear summary, with additional details revealed on demand through smart overlays.

The

Problems


The Results!

The

Problems


A smart profile powered by visual cues. The career overview is shown as a timeline, and information is presented in easy-to-scan snippets. After A/B testing, this version was unanimously preferred by 78% of users.

The

Problems


The interactions

The

Problems


Contact to know more.

Still curious? Lets hop on a call and do a detailed walkthrough!

Schedule a call

Lets eMeet

Schedule a call

Lets eMeet