Work

Knowledge

About

Innovation Lab - B2C

Seed-Stage Startup

UX Research

Service Design

Product Design

Context

This organization offers an organic ecosystem for entrepreneurs by helping them learn, explore, form connections and strategies, promote, gain traction, and, most importantly, enjoy their entrepreneurial journey.

User groups - Entrepreneurs, Students, Professionals, Mentors & Trainers, Companies

The organization acts as a facilitator, ensuring that each service complements and strengthens the others, creating mutual value across the system.

Role

Lead Product Designer
- Service Design
- Product Design

Team

Strategic Designer
4 Co-Founders
Lead Designer (Me)
Brand + UI designer

Strategic Designer
4 Co-Founders
Lead Designer (Me)
Brand + UI designer

Duration

6 Months

Impact

Private Funding

72%

100%

Latest update: 2023
Mother organization is an NGO. *Unable to share further details due to confidentiality clause.
Get in touch to know more.

Product

Product - Market Fit

72 %

Retention Rate

67/100

Usability Score

Needs of an Entrepreneur

Functional Needs

Idea Validation
Networking/Partnerships
Incubation Space
Team
Money

Intellectual Needs

Mentorship
Training
Domain Knowledge

Emotional Needs

Achievement
Hope

Needs vs Offerings vs Participants

Explore The Services

Hover on a user segment to explore the services

Service Design - Flow, touch-points & Engagement Model

As we already know, each service is conducted through collaboration. Hence, it was necessary to define the role of each user segment in the service. Check out how some of the services worked through the interactive image below!

Entrepreneurial Incubation program

Seminars

Co-working spaces

Audits

D - Digital touch point ; P - Physical touchpoint ; DA - Digital Aid

✨

Competitor Research

In order to understand the true value of "an entrepreneural ecosystem", Incubators and Co-working spaces were researched.

User Research:
Focus Group Discussions

25 users from each user segment. A total of 125+ users participated.

The rounds was about 40 mins and the participants were free to have an open discussion on the proposed topic.

Check out the issues covered!

The Opportunity

A framework to clearly map what each user needs, what they do, and what the organization can potentially offer.

We explore "Opportunities" which are later conceptualized to form the basic building blocks.

✨
Ideation

Bird's Eye View

🎯 The Problem.

The

Problems

The regular profile is designed to store information, not to support decision-making. Users are forced to scan large amounts of unstructured content, which leads to cognitive overload, missed signals, and inaccurate evaluations.

The

Problems

The Solution

The

Problems

A re-imagined, dynamic, timeline based, visual take on the user profile - clear, flexible, and easy to explore.

The

Problems

Why this ?

👉 Users don’t read profiles
👉 They skim, miss key signals, and make bad decisions

Key Decisions

Time to understand profile ↓
Scroll depth ↓
Key info recall ↑

Impact

Profile interactions ↑
Messages / connections ↑

The Results!

The

Problems

A smart profile powered by visual cues. The career overview is shown as a timeline, and information is presented in easy-to-scan snippets. After A/B testing, this version was unanimously preferred by 78% of users.

The

Problems